Primary versus secondary efflorescence
Primary efflorescence is the bloom that appears in the first few months of a new building’s life. Construction water still inside the brick and mortar dries out, carrying salts to the face as it goes. It is normal, it is usually heaviest after the first wet spell, and it diminishes on its own as the wall dries.
Secondary efflorescence appears later, or keeps returning after cleaning. It means water is still getting in from somewhere: a blocked weep hole, a failed damp-proof course, roof or gutter overflow, a garden bed built up above the DPC, irrigation spraying the wall, or a planter or balcony draining through the structure. Cleaning the wall without finding that source just resets the clock.
